So I would like to tell you about steps I have gone through to reach the result that my studio is in 10th of the best decorators of Moscow. Our projects are well-known among the brides, we deal with the best wedding agencies, there are projects not only from Moscow, but also from various regions of Italy, France, Australia, Austria, Montenegro, Spain and Monaco in our portfolio.
It happened that my first steps to this profession was made with the help of the person I had admired (and I am still), the marvelous furnishing designer, Nadia Zotova. In 2011 she offered me to help her to design the first in my life wedding with the budget of.. 50 thousand rubles. We have succeeded, I even had found the florist to help us. That first bride was so happy that recommended me to the other brides after that!
I have studied as a florist and it turned-weddings in Moscow and Moscow region with a small budget, one failure and my personal work without Nadia, who had decided to engage with furnishing design only. That time I have been working as marketing manager in a boarding house. And suddenly – the call from the studio of style wedding ” Dlya Dvoih” and the wedding arrangement for them with a budget of about 150 thousand rubles in Moscow region. After that they invited me to go with them to Montenegro and Italy.
It`s a long story about difficulties and problems I had to resolve during my working at those first abroad projects as I have never faced with something equal before. I`ve never worked alone, out of team, but with the help of agency only. In spite of it both projects have succeeded and the Italian one was, by the way, published in “Wedding” and “Vogue Bride” magazines at once. This way 2012th year passed.
In 2013 I kept on joining my basic work and weddings, but in 2014 I have finally decided to retire. That time I could come in touch with the partners in Monaco. And it`s a wonder again- the couple have come to me who wished the wedding in Alps, then the customers with the wedding in Monaco, another-at the Maggiore lake, Helena Kuletskaya with the wedding in Provence and the wonderful couple with the wedding in Grasse not far from Nice. At the same time I was leading the projects in Moscow, which were published at various blogs, some of them were published in magazines, were spreaded around instagrammes of popular Americans and Russian publishers. And it was not very well known that the projects were arranged by myself only. Of course, I gathered the team of workers for installation works, but the arrangement was organized by me only. I had no partners or assistants.
And only one thing embarrassed me – no other wedding agency, beside the Studio of wedding ” Dlya Dvoih”, contacted me. The reason was in absence of my advertisement and people thought that I was working at the Studio “Dlya Dvoih”. Having correct that mistake and making contact with the best specialists in the sphere, the customs increased and I had to run around Russia and Europe. Finally I realized I needed an assistant badly. And what do you think? Heavens received me a sign again. The bride from the wedding I had arranged in Alps in 2014, has graduated from Moscow Flower School where I have been teaching and I offered her to be my assistant for 2015 year. That same year I have engaged the perfect installation workers, for whom my projects became the priority ones. One of the projects gained award ” The project of the year” at the up-market “Wedding Awards” and we, having decided to take part in it for the first time, broke forth into top-three best florists and decorators. Due to it, we were getting more and more orders, budgets increased and my assistant began to lead the projects by herself under my control. Now she is a project manager. Because of the flow of orders I had to engage one more assistant, who was also graduate of Moscow Flower School. After long searching we engaged the chief-florist , the technical director and the technician.
Could I imagine it 5 years ago? Of course, not. My first budgets were 50 thousand rubles. Now they are 1-3 millions. I am known among all wedding managers and the decorators-competitors. We are appealed to get students for practice, I am often interviewed, our projects are published without any usual for blogs queue, I am contacted as the best in Russia wedding specialist abroad, the team of professionals works with me. And I..I can`t but surprise how did it happened that a simple girl from the boarding house could become the Director of her own décor studio, the well-known person! And now I am planning… oh! What I am planning! Wish me good luck!
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firstname.lastname@example.org | Europe & Worldwide | © Dina Yakushina 2019
Dina Yakushina is a destination wedding stylist, designer, decorator and florist. Her company DY design executes stunning destination weddings across the globe – Italy, France, Monaco, Austria, Greece, Montenegro, Spain, Australia, Russia. She creates the whole concept of the event, connecting together all elements, works as wedding stylist, wedding designer, wedding decorator and wedding florist. She creates all what have to be in a wedding – wedding ceremony, wedding dinner or reception, photo zone, morning of the bride. Her weddings became an inspiration for many other professionals around the world. Wedding villa, wedding castle, wedding chateau, wedding hotel anywhere in Europe and around the Globe can be your destination venue and be the best wedding ever.