Hello
I'm Dina Yakushina
"Don't tell me the sky is the limit when there are foot steps on the moon."
Adelaide, South Austalia
Event & Design Director
Let's meet first
Let me quickly tell you the story of my life
See how I got to be who I am now
1
From chamber weddings to global events since 2011
My creative journey began with designing and planning weddings, a field where I honed my skills in crafting unforgettable experiences. Over 12 years, I worked with clients not only in Russia but also across Europe and Australia, creating bespoke celebrations that combined beauty, style, and flawless organisation.
2
Stepping into window display design - 2019
In 2019, I was invited to lead a newly established department focused on window display and marketing decor. My responsibilities included designing and overseeing the production of window displays for more than 15 stores across two cities, transforming retail spaces into visual masterpieces that captured customers’ attention.
3
Exploring art installations
since 2020
Expanding my creative scope, I began designing large-scale art installations for the company’s marketing campaigns. These installations brought concepts to life, creating immersive experiences that resonated with audiences and elevated the brand’s visibility.
4
Bringing characters
to life - 2022
In 2022, my creative evolution took an unexpected turn when I designed a whimsical dragon character for winter window displays. This project opened new doors, as I was asked to transform the dragon into a plush toy, followed by designing glass Christmas ornaments. This success led to my most exciting venture yet: creating a collection of nine unique characters for chocolate eggs, blending storytelling with design.
What can we work on
Take a look at my most popular services
Event stories
Offbeat approach to a classic event in dark moody colours
Intimate wedding dinner for a closest people at the best Italian destination
Beautiful palacio, stunning flowers, lots of gold and crystals
Classic beauty with a bit of modern touch
A sophisticated and stylish wedding that seamlessly blended classic and modern elements
A grand, majestic, and reminiscent of a medieval era, capturing the essence of a royal wedding in an ancient castle
Amazing wedding at two best Como lake villas - Balbianello and Erba
Stunning destination wedding with timeless art nouveau style in Portofino, with stain glass imitations for the ceremony and irises and poppies highlighting tradition for this style floristry
Window display stories
Installations stories
Installation for marketing collaboration with Disney
Christmas marketing installation
Installation for new stores opening
Product design stories
Ksenia & Alexander
Chamonix-Mont-Blanc, France
We’d like to give special thanks to the whole team, to our decorator Dina Yakushina: I can go on forever thanking her for everything – for the handmade dream catchers, the skulls we put up around our apartment, for the roach, all the ring boxes, the ottomans, the flowers, but above all – for her amazing energy, creativity and positivity. Frankly, I don’t know what to do without such phone calls and meetings anymore.
Darina & Alexander
Como lake, Italy
Dina! We would like to thank you for the beauty that you created for our wedding. Not only you are talented, you are a person who brings joy and positivity to everyone around. Thank you for being with us those days. I wish you to keep giving beauty to people.
Ashley & Julian
Sydney, Australia
Elestory is a big team of professionals and very responsible people. We started working with Elestory 3 years ago, and every year their business program becomes better. They maintain their best level.
Anna & Nikita
Alicante, Spain
We are very thankful to Dina for her professionalism, responsiveness and attention to details. Dina felt all our needs 100%. Thanks to her hard work, our wedding decor looked 10 times more expensive than it actually was. We look through our wedding photos with delight and admire the miraculous atmosphere, created with heart and soul by the best decorator.
Sofia & Pavel
Barcelona, Spain

We met online and didn’t meet until right the wedding day. During preparation Dina helped bring the most brave and bright design ideas to life, letting our inner decorators come out and helping us understand nothing was impossible.

Dina has a very finely tuned instinct for the style that is perfect for a couple on their wedding day. That is what happened to us, when an extraordinary bright-red color scheme was chosen as the main tone for the flowers and decor at an ancient Spanish castle, where the celebration took place. Amaryllises, anthuriums, roses, hydrangeas and other flowers that are generally hard to work with blossomed with how Dina presented them, smelled so sweet on our altar, and turned into amazing bouquets on the tables of our guests. There was nothing excessive about the decor – it complemented the surroundings of the inimitable medieval interiors, the antique chimney tiles, bright stained glass windows and amazing chandeliers, namely: candles, hourglasses, worn-out cast-iron keys, gold cutlery, red glasses. But that’s what professionalism is about – creating the right atmosphere, where you wouldn’t feel pretentiousness and excessive artificiality.

During the times of our creative sessions and collaboration Dina has always been extremely open, pleasant and punctual. Despite being a creative, Dina does everything on time, precisely, without any delays, in great order. We felt no barriers and got on the same page immediately. Thanks to Dina treating us as friends rather than clients, our communication developed to friendship – and it remains like that today! We are definitely fans of Dina’s work which you can recognize anywhere – the exquisite sense of style, usage of nonstandard colors and decor items are her calling card.

Olesya & Andrey
Santa Margarita, Italy

I feared a big amount of flowers at the weddinf, because i had the immediate association with a cemetry.

Dina decorated the wedding of lena Kuletskaya – she used hydrangeas which were only just becoming popular. And i loved that wedding. I undesrtood that there wouldn’t be anything too over the top. Besides, Dina cared about our budget.

You should be prepared for the estimate to grow at leat by 30%, no matter how detailed it is requested. The velvet paper for invitations will become more expensive the day you need to pay, and right before the celebration you will find that the cost of transfer has grown by several times. But it was with the planner, not with Dina. Dina did not go over the budget (which was rather modesr, by the way) and did the impossible – she turned an old well into a wedding arch, crafted our own personalized dishes with monograms and ornaments, imitating the stained glass at the ceremony. The golden dishes, which complemented our cutlery, were painter by hand right the day before.

When we entered the hall and saw the result, our breath was taken away.

Thank you!

Katya & Yoni
Florence, Tuscany, Italy
Meeting Dina was a little bit unconventional and sort of a perfect miracle we needed at that time. We were working with an event organizer prior who as it turned out was trying to scam us, was a horrible experience and waisted a lot of our time. Once we said “good bye” and got our deposit back (thanks god) we started frantically searching for a new team. We found Dina through an article in a Russian newspaper. I sent an email and got a very fast response. It was so refreshing and really sweet of her as she was helping us out with advice and our search for a wedding venue without any formal contract or agreement at first, it was just a genuine attempt to help us in our dire situation. We connected right away. 4 months later and every day phone calls (she was in Australia and we were in Los Angeles), without exaggeration each phone call was 3 hours long at least, sometimes we spoke twice a day, discussing details, making sure every single thing is taken care of. I felt inspired, taken care of and excited for the Big Day.
We had an amazing wedding! A fantastic second day and gained a friend in the process. We are planning a 5 year anniversary in couple of years and there is no doubt we’ll be working with Dina for our event. Professional, creative, attentive to details and the bride’s wishes. Could not have asked for more. I highly recommend Dina Yakushina for your special event.
Alexandra & Gabriel
Barcelona, Spain
We are so happy and lucky to have our wedding day designed by Dina!
It looked like a challenge from the very start, having the bride in the Ukraine, groom in the UK and the wedding destination in Spain, but from the beginning we had a very good feeling that we made a right choice about the team and we were proved right!. Everything went smoothly and it was an enjoyable trip through the many weeks of preparation.
The most important thing I think for us was trust. We trusted Dina, Lena (our photographer) and the rest of the team with all the “how it will look like on the day” and we definitely weren’t disappointed!
The venue, the decorations, flower design and the ceremony itself, all the small things that you can think of about this day – was all perfect. It was honestly way above our expectations. We were able just to relax and enjoy our special day with all our loved ones! They took care of us, our families, guests and made sure that it did not just look beautiful, but it also felt like everything was under control and cozy at the same time.”
Julia & Daniel
Wollongong, Australia
My husband and I can’t thank Dina enough for organising our wedding at Sublime Point Wollongong 3 years ago! We came to her being sure that most of the job is done and we just need some decorations and flowers. How wrong we were! Luckily for us Dina took everything into her capable hands, guided us and made sure we were on schedule with everything. She made our wedding day perfect, we didn’t have to worry about anything because everything was under control and looked after. The ceremony was stunning, all the flowers and decorations were done by Dina too, the venue looked gorgeous and exactly how we wanted it to be on our special day! In addition to being an extremely talented professional Dina is also a wonderful person and we are forever grateful for having met her! Highly recommend!
Kiri Walker, Tigerlily Weddings & events
Melbourne, Australia

I had the pleasure of working with Dina in November 2017 on a styled shoot in the Daylesford area. She was amazing, her vision & design is incredible, she really knows what she is doing. She has such a great eye for design and I really hope to have the chance to work with her again.

Dina is also very gorgeous and funny and has such a kind heart, we’ve only know each other for a short time but I think we will be lifelong friends (well I hope so anyway… in a non-stalkerish way lol 🙂

Irina & Dmitry
Melbourne, Australia
We are very happy that we choose Dina to organise our wedding in Melbourne almost 5 years ago. Our wedding was ultimate and very stylish. Dina made a venue and reception looks gorgeous, with fairy tail style. All flowers and decor looked amazing. My dream came true! All guests were impressed! Dina is very talented and creative professional. I highly recommend her))
Have something great
in mind?
Book a free consultation or send a request so we can create something awesome together!