I'm available for business trips to other cities and countries for projects lasting a week or longer.
Festive Windows — Inspired by Narnia
These were the very first window displays I ever created - and they brought me my first professional recognition: a certificate of appreciation from the city for my contribution to its Christmas decorations.
The concept was based on the studio’s bright graphic identity - pink, orange, and green - combined with the wish to bring a bit of fairytale magic to life.
With less than three months from concept to installation across 15 stores, I imagined a whimsical world inspired by The Chronicles of Narnia, where winter met color and fantasy came alive through illuminated sculptural animals.
The concept was based on the studio’s bright graphic identity - pink, orange, and green - combined with the wish to bring a bit of fairytale magic to life.
With less than three months from concept to installation across 15 stores, I imagined a whimsical world inspired by The Chronicles of Narnia, where winter met color and fantasy came alive through illuminated sculptural animals.
Let's cook - SS2022 window displays
For the Spring-Summer 2022 campaign, I turned window displays into playful kitchen scenes. Oversized ingredients, recipe-inspired layouts, and vibrant compositions filled 12 stores across Moscow, celebrating the joy of food and creativity.
It was a cheerful, slightly ironic concept - like flipping through a giant cookbook brought to life.
It was a cheerful, slightly ironic concept - like flipping through a giant cookbook brought to life.
Gingerbread Christmas Village
This one was pure inspiration. The idea was born during my trip to Frankfurt’s Christmas fair - I came back with a vision of a dark-blue sky scattered with golden confetti, and a fairytale gingerbread village glowing underneath.
We added huge fruits, sparkling sugar-like textures, and rays of sunlight breaking through the clouds.
Only three hours after installation, local news covered the windows on television — they became an instant city favourite.
We added huge fruits, sparkling sugar-like textures, and rays of sunlight breaking through the clouds.
Only three hours after installation, local news covered the windows on television — they became an instant city favourite.
City veggies - SS2020 window displays
This project marked a real turning point for the company - a bold step away from neutral, understated design.
Sharp geometric shapes, giant radishes, cauliflowers, carrots, and basil leaves created an energetic, modern look. The bright composition could be seen from afar and instantly caught attention - exactly what we wanted: to make people stop, smile, and step inside.
Sharp geometric shapes, giant radishes, cauliflowers, carrots, and basil leaves created an energetic, modern look. The bright composition could be seen from afar and instantly caught attention - exactly what we wanted: to make people stop, smile, and step inside.
Penguins in the city
Another Christmas story - this time starring penguins.
I wanted to create something fun, sustainable, and full of character, so 95% of the materials were recyclable - mostly corrugated cardboard and wood.
Each store told a different “scene”: a penguin shopping for groceries, slicing salad for New Year’s Eve, carrying a cart full of mandarins, or proudly serving caviar for dinner. Whimsical, heartfelt, and eco-conscious.
I wanted to create something fun, sustainable, and full of character, so 95% of the materials were recyclable - mostly corrugated cardboard and wood.
Each store told a different “scene”: a penguin shopping for groceries, slicing salad for New Year’s Eve, carrying a cart full of mandarins, or proudly serving caviar for dinner. Whimsical, heartfelt, and eco-conscious.
Veggies in the Space - kinetic window display
My first kinetic window - and an absolute sensation.
Inspired by a Frankfurt exhibition, I combined two special collections of Christmas ornaments: one themed around outer space, the other around fruits and vegetables. The result? “Vegetables in Space.”
The movement, light, and humour drew so much attention that the entire toy collection sold out weeks ahead of schedule - and the window had to be dismantled early.
It was the moment I truly realised the power of kinetic storytelling.
Inspired by a Frankfurt exhibition, I combined two special collections of Christmas ornaments: one themed around outer space, the other around fruits and vegetables. The result? “Vegetables in Space.”
The movement, light, and humour drew so much attention that the entire toy collection sold out weeks ahead of schedule - and the window had to be dismantled early.
It was the moment I truly realised the power of kinetic storytelling.
Geometric Christmas - window displays
A more traditional Christmas design - yet with a modern edge.
Geometric accents from the brand’s graphic concept were woven into the composition, alongside stylised trees and golden berries. Elegant, balanced, and festive in a timeless way.
Geometric accents from the brand’s graphic concept were woven into the composition, alongside stylised trees and golden berries. Elegant, balanced, and festive in a timeless way.
Digital food - SS 2021 window displays
An experimental series for the St. Petersburg store, exploring the idea of “digital food.”
I reimagined everyday products with unexpected shapes: square salmon, triangular cucumbers, rectangular onions.
Behind them, vegetables dissolved into gentle moving pixels - a subtle kinetic background that shimmered with every breeze.
It was a playful blend of technology and nature, humour and design.
I reimagined everyday products with unexpected shapes: square salmon, triangular cucumbers, rectangular onions.
Behind them, vegetables dissolved into gentle moving pixels - a subtle kinetic background that shimmered with every breeze.
It was a playful blend of technology and nature, humour and design.
Static and kinetic Christmas windows
One of my proudest kinetic installations.
The dragons I originally designed for a chocolate egg collection came to life - skating at the city’s main ice rink, wrapping gifts, overindulging in caviar sandwiches, and bringing a joyful pre-holiday spirit to every store.
It was pure festive magic - a celebration of movement, character, and storytelling in design.
The dragons I originally designed for a chocolate egg collection came to life - skating at the city’s main ice rink, wrapping gifts, overindulging in caviar sandwiches, and bringing a joyful pre-holiday spirit to every store.
It was pure festive magic - a celebration of movement, character, and storytelling in design.
Kinetic window displays
These two windows from 2021 and 2024 were made for a Christmas marketing campaign
Christmas shopping dragons
Christmas windows display, veggies in space
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