Мое творческое путешествие началось с декорирования и организации свадеб, области, в которой я отточила свои навыки в создании незабываемых впечатлений. На протяжении 12 лет я работала с клиентами не только в России, но и в Европе и Австралии, создавая незабываемые ивенты, которые сочетали в себе красоту, стиль и безупречную организацию.
В 2019 году меня пригласили возглавить отдел витрин в Азбуке вкуса, занимающийся витринами и маркетинговом декорировании. В мои обязанности входило проектирование и контроль за производством витрин для более чем 15 магазинов в двух городах, превращая торговые пространства в визуальные шедевры, которые привлекали внимание покупателей.
Немного позже я начала проектировать крупномасштабные арт-инсталляции для маркетинговых кампаний Азбуки вкуса. Эти инсталляции подчеркивали премиальный сегмент компании, поддерживали активности и привлекали повышенное внимание жителей города к нашим магазинам.
В 2022 году мое творческое развитие приняло неожиданный поворот, когда я разработала персонажа-дракона для зимних витрин. Этот проект открыл новые двери, так как меня попросили превратить дракона в мягкую игрушку, а затем разработать стеклянные рождественские украшения. Этот успех привел к моему самому захватывающему начинанию: созданию коллекции из девяти уникальных персонажей для шоколадных яиц СТМ Азбуки вкуса, сочетая сторителлинг с дизайном.
We met online and didn’t meet until right the wedding day. During preparation Dina helped bring the most brave and bright design ideas to life, letting our inner decorators come out and helping us understand nothing was impossible.
Dina has a very finely tuned instinct for the style that is perfect for a couple on their wedding day. That is what happened to us, when an extraordinary bright-red color scheme was chosen as the main tone for the flowers and decor at an ancient Spanish castle, where the celebration took place. Amaryllises, anthuriums, roses, hydrangeas and other flowers that are generally hard to work with blossomed with how Dina presented them, smelled so sweet on our altar, and turned into amazing bouquets on the tables of our guests. There was nothing excessive about the decor – it complemented the surroundings of the inimitable medieval interiors, the antique chimney tiles, bright stained glass windows and amazing chandeliers, namely: candles, hourglasses, worn-out cast-iron keys, gold cutlery, red glasses. But that’s what professionalism is about – creating the right atmosphere, where you wouldn’t feel pretentiousness and excessive artificiality.
During the times of our creative sessions and collaboration Dina has always been extremely open, pleasant and punctual. Despite being a creative, Dina does everything on time, precisely, without any delays, in great order. We felt no barriers and got on the same page immediately. Thanks to Dina treating us as friends rather than clients, our communication developed to friendship – and it remains like that today! We are definitely fans of Dina’s work which you can recognize anywhere – the exquisite sense of style, usage of nonstandard colors and decor items are her calling card.
I feared a big amount of flowers at the weddinf, because i had the immediate association with a cemetry.
Dina decorated the wedding of lena Kuletskaya – she used hydrangeas which were only just becoming popular. And i loved that wedding. I undesrtood that there wouldn’t be anything too over the top. Besides, Dina cared about our budget.
You should be prepared for the estimate to grow at leat by 30%, no matter how detailed it is requested. The velvet paper for invitations will become more expensive the day you need to pay, and right before the celebration you will find that the cost of transfer has grown by several times. But it was with the planner, not with Dina. Dina did not go over the budget (which was rather modesr, by the way) and did the impossible – she turned an old well into a wedding arch, crafted our own personalized dishes with monograms and ornaments, imitating the stained glass at the ceremony. The golden dishes, which complemented our cutlery, were painter by hand right the day before.
When we entered the hall and saw the result, our breath was taken away.
Thank you!
I had the pleasure of working with Dina in November 2017 on a styled shoot in the Daylesford area. She was amazing, her vision & design is incredible, she really knows what she is doing. She has such a great eye for design and I really hope to have the chance to work with her again.
Dina is also very gorgeous and funny and has such a kind heart, we’ve only know each other for a short time but I think we will be lifelong friends (well I hope so anyway… in a non-stalkerish way lol 🙂